Step into the second century


For five days in March, the international dental trade fair IDS took place in Cologne. In 2023, it was held for the 40th time and celebrated its 100th anniversary. The number of participants and attendees was record-breaking. After the uncertainty of the last three years, the situation in global dentistry is changing for the better again.

стенд компании Septodont на IDS

Two trends in the development of technology in the dental industry clearly emerged at the exhibition: digitalization of the workflow and more environmentally friendly production of equipment. For example, software tools have emerged that can automatically detect when an X-ray image is upside down and correct its orientation. In doing so, the X-ray plate scanner installed in the equipment can now be produced without carbon dioxide emissions – to minimize the environmental impact.

In addition, the digital workflow in the lab becomes more efficient. For example, the estraoral scanner can now scan two models at once.

Oliver Frese, Chief Operating Officer of Koelnmesse:

“Over the course of five days, we saw IDS more than live up to its claim as a leading international center. This gives the global dental industry a strong impetus for the coming months and at the same time emphasizes the global appeal of IDS. The results of the event are all the more remarkable because the exhibition takes place against the backdrop of a complex geopolitical environment.”

The French company Septodont, which not long ago took over the anesthetic Ultracaine, participated in the show. Unident has been presenting the drug on the domestic market for many years. Ultracaine is one of the most effective local anesthetics for pain relief in dentistry and is the original formulation of Articaine. All other local anesthetics with Articaine are only generics, inferior in many respects to the original drug. 

Unident is confident that the strong partnership and friendship established between the companies on both business and personal levels will last for many more years and will be just the beginning of a long and successful journey together.

From left to right: Tamaz Manasherov, President of Unident; Sophie Rago-Sadje, CMO of Septodont; Iveta Manasherova, Vice President of Unident; Olivier Schiller, CEO of Septodont; Kamilla Vojtulevska, VP of Sales of Septodont; Konstantin Lavrentiev, Sales Manager for Russia, CIS and Baltic States of Septodont

The IDS exhibition once again impressed the high level of international guests. More than half of the visitors came from foreign countries. The quality of the exhibition and the status of the invited guests are evidenced by the results of the survey: about 80% participate in purchasing decisions in their company. Among the regular participants of IDS are the main partners of Unident, whose products the company represents on the Russian market. These are Carestream Dental, Cefla Group (brands Castellini, Anthos, MyRay and others), SGS Dental, Septodont, Biolase, etc. Despite the difficult political situation in the world, the company continues to maintain excellent business relations with them.

Mark Stefan Pais, Chairman of the Association of the German Dental Industry (VDDI)

IDS-2023 has proven that even after 100 years, it continues to reinvent itself and evolve. The dynamism, innovation and power of the event is impressive. IDS has once again confirmed that it is the world’s leading trade fair. The number of visitors was sensational, and I say this not only as chairman of the VDDI, but also as an exhibitor. Together with Kölnmesse, with energy, ambition, creativity and a modern vision, we will successfully lead IDS into the second centenary of the event’s history, which is synonymous with an outstanding trade fair today and in the future.

From left to right: Tamaz Manasherov, President of Unident Group, Anthony Manasherov, Commercial Director of Unident, and Pedro Morales, Sales Director of Biolase Europe

5 facts about the exhibition “100 Years of IDS”:

  • The largest international forum of the dental community
  • Novelties and proven concepts are more fully represented here than at any other trade fair
  • The opportunity to assess tomorrow’s trends today
  • A great forum for discussing health care and developing strategies for work
  • This is a once-in-a-lifetime chance: “100 years of IDS – and here I am!”
The largest international forum of the dental community